As far as trends go, when you are a business owners you need to be really cautious as to which ones you will follow and which ones you need to pass on. One partnerships that retailers are particularly interested in is the one between Shopify and Facebook, and we can definitely agree that this is a partnership to get excited over because it can really make things much easier for you and your customers. However, a lot of people don’t know that there are several things that you need to have before you actually start selling on Facebook with Shopify. In order to keep you as prepared as possible, today we are going to tell you more about those things, so make sure to keep reading.
You will need a Facebook page
If you are going to start selling on Facebook, then it is pretty logical that you will have to have a Facebook page, and it needs to be a page where you are the administrator. You need this because this is where you are going to be installing the shop-synchronizing facility that will allow you automatic updates of your product inventory that you will have in your Shopify store. And this is what lead us to the next point.
You will need to have a running Shopify store
Something that a lot of people don’t know is that if you want to start selling on Facebook with Shopify you will definitely need to have a Shopify store that you have managed to get up and running. This store is important because it’s where you will be uploading all of your products and where you will be adding them to your Facebook page from. Another thing that you will have to do is access the back-end of the shop because this is key to syncing your Facebook page and Shopify store.
When we say Business manager, we don’t mean a person, but an app that is part of Shopify. The Facebook Business Manager is something that you definitely need because it will serve as the platform that will be creating the product catalog right on the Facebook store that you have integrated. Dynamic ads are a huge part of marketing on Facebook and this is something that will really help you out when you start testing out these types of campaigns.
If you have ever considered selling on Facebook with Shopify and backed out of the idea, we are here to tell you that thanks to new features like the “Shop” section this is a partnership that you definitely want to take advantage off. We hope that you found this article useful and that you are going to check out the possibility of a Shopify Facebook store.